Articles with "sports brand" as a keyword



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778 A multidisciplinary case study to optimise ergonomic work conditions in a new distribution centre at the world’s leading sports brand

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Published in 2018 at "Occupational and Environmental Medicine"

DOI: 10.1136/oemed-2018-icohabstracts.785

Abstract: Introduction Discharging a container/trailer is physically very stressful. This study describes a multidisciplinary and solutions oriented approach in a newly constructed Distribution Centre (DC). Methods The setting is the European DC of a sports brand… read more here.

Keywords: work; optimise ergonomic; sports brand; ergonomic work ... See more keywords
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Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective

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Published in 2022 at "Frontiers in Psychology"

DOI: 10.3389/fpsyg.2022.1033439

Abstract: The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of… read more here.

Keywords: sports brand; virtual sports; brand; brand experience ... See more keywords