Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service
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DOI: 10.1016/j.heliyon.2021.e07163
Abstract: Brand perception is a key element in achieving business success: how a brand is perceived by current and potential users determines what they think and their disposition towards the brand. The users' perception also determines… read more here.
Keywords: congruence; credibility; brand; sports service ... See more keywords
Contradiction between Supply and Demand of Public Sports Services and Coping Strategies Based on the Genetic Algorithm
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DOI: 10.1155/2022/1227981
Abstract: The current situation of China's sports public service is not very satisfactory. This research analyzes not only the operation characteristics of the public sports service supply mode but also the connotation mechanism of the public… read more here.
Keywords: supply; sports services; genetic algorithm; public sports ... See more keywords