Outsourcing Sports Sponsorship Activities: A Multi-Theoretical Approach
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DOI: 10.1108/sbm-09-2014-0041
Abstract: The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies whereas others purposely retain these activities in-house. The paper applies the Resource-Based… read more here.
Keywords: outsourcing sports; sports organizations; paper; sponsorship ... See more keywords
From Corporate Motives to the Impacts of Sports Sponsorship on Employees: A Systematic Review
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DOI: 10.5559/di.33.3.03
Abstract: This paper reviews the common motives and major impacts of sports sponsorships undertaken by sponsoring organisations. Following a systematic review of 72 relevant articles, seven key motives for engaging in sports sponsorship were identified. Marketing,… read more here.
Keywords: sports sponsorship; impacts sports; systematic review; corporate motives ... See more keywords