Ensuring the spread of referral marketing campaigns: a quantitative treatment
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DOI: 10.1038/s41598-020-67895-6
Abstract: In marketing world, social media is playing a crucial role nowadays. One of the most recent strategies that exploit social contacts for the purpose of marketing, is referral marketing, where a person shares information related… read more here.
Keywords: marketing campaigns; treatment; referral marketing; spread referral ... See more keywords