Organizational Structure, Subsystem Interaction Pattern, and Misalignments in Complex NPD Projects
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DOI: 10.1111/poms.13102
Abstract: Developing a complex new product requires the firm both to deconstruct that product into subsystems and to create an organizational structure aligned with the product architecture. However, empirical evidence indicates that misalignments do occur and… read more here.
Keywords: organizational structure; interaction pattern; convergence time; spurious communications ... See more keywords