Push and Pull Factors in E-Sports Livestreaming: A Partial Least Squares Structural Equation Modeling Approach
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Sport Communication"
DOI: 10.1123/ijsc.2020-0001
Abstract: Shifting from a player-oriented approach, e-sports has increasingly positioned itself as emerging spectator entertainment. In the wake of the growing online viewer market, the industry has made tremendous efforts to innovate marketing strategies and build… read more here.
Keywords: squares structural; least squares; structural equation; push pull ... See more keywords
How Determinants of Employee Innovation Behavior Matter During the COVID-19 Pandemic: Investigating Cross-Regional Role via Multi-Group Partial Least Squares Structural Equation Modeling Analysis
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.739898
Abstract: The COVID-19 pandemic cropping up at the end of 2019 started to pose a threat to millions of people’s health and life after a few weeks. Nevertheless, the COVID-19 pandemic gave rise to social and… read more here.
Keywords: partial least; structural equation; equation modeling; covid pandemic ... See more keywords