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Published in 2020 at "International Journal of Sport Communication"
DOI: 10.1123/ijsc.2020-0001
Abstract: Shifting from a player-oriented approach, e-sports has increasingly positioned itself as emerging spectator entertainment. In the wake of the growing online viewer market, the industry has made tremendous efforts to innovate marketing strategies and build…
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Keywords:
squares structural;
least squares;
structural equation;
push pull ... See more keywords
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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.739898
Abstract: The COVID-19 pandemic cropping up at the end of 2019 started to pose a threat to millions of people’s health and life after a few weeks. Nevertheless, the COVID-19 pandemic gave rise to social and…
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Keywords:
partial least;
structural equation;
equation modeling;
covid pandemic ... See more keywords