Squaring small and medium businesses and branding post Covid‐19 in Nigeria: Tripartite imperatives for performance
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DOI: 10.1002/pa.2586
Abstract: Since the Corona virus is expected to create a paradigm shift of so called new normal, contemplation of imperatives needed to adapt to the post Covid‐19 world is in order. In the case of Nigeria,… read more here.
Keywords: small medium; squaring small; post; post covid ... See more keywords