Strategic investor relations management: insights on planning and evaluation practices among German Prime Standard corporations
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DOI: 10.1108/jcom-06-2020-0047
Abstract: PurposeWhile several extant studies have discussed the strategic importance of investor relations (IR) for listed corporations, few have tried to apply findings from strategic communication research to IR. Therefore, little is known about the planning… read more here.
Keywords: management; planning evaluation; evaluation; prime standard ... See more keywords