Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance
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DOI: 10.1016/j.jretconser.2018.08.009
Abstract: Abstract The objective of this study is to investigate the effect of IT use for exploitation and exploration on the standardisation of pricing and promotion strategies and business performance in retail chains. We used a… read more here.
Keywords: promotion strategies; standardisation pricing; promotion; standardisation ... See more keywords