Customer's Channel Selection Behavior on Purchasing Standardized and Customized Products: Optimized Prices and Channel Performances
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DOI: 10.3389/fpsyg.2022.871322
Abstract: Nowadays, the traditional production is unable to meet the new diverse needs of target customers. In the current customization era, more and more companies are required by customers to provide more desirable customized products. However,… read more here.
Keywords: standardized customized; customization; customized products; dual channel ... See more keywords