Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price
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DOI: 10.1016/j.tmp.2019.100604
Abstract: Abstract This paper analyses the impact of online reviews on hotel booking intention. The moderating effect of brand image, star category, and price on this relationship was also tested. A quantitative approach has been followed… read more here.
Keywords: brand image; star category; booking intention; hotel ... See more keywords