Star power and box office revenues: evidence from China
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DOI: 10.1007/s10824-018-9338-0
Abstract: Using data over the 2009–2016 period, this paper examines the impact of star power on box office revenues in China. Unlike most existing studies, we measure star power as a continuous variable based on the… read more here.
Keywords: box office; power box; power; effect ... See more keywords
Empirical generalizations on the impact of stars on the economic success of movies
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2016.08.006
Abstract: Abstract Movie industry experts continuously debate whether the industry's enormous investments in stars pay off. Although a rich body of research has addressed the question of whether stars are critical to the success of movies,… read more here.
Keywords: success; success movies; empirical generalizations; star power ... See more keywords