A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.
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DOI: 10.1007/s10551-020-04456-x
Abstract: Due to the ethical breaches of tobacco companies over a 50-year period, a U.S. Court ruled in United States v. Philip Morris USA, Inc. that major U.S. tobacco companies had misled consumers and the government… read more here.
Keywords: tobacco; corrective advertising; states philip; advertising ... See more keywords