Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context
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DOI: 10.1016/j.jbusres.2018.11.010
Abstract: Abstract Hierarchical loyalty programs (HLPs) are widespread across many service industries; however, research on the effects of status demotion in an Eastern cultural context is relatively scant. Based on the psycho-evolutionary theory of emotions, the… read more here.
Keywords: status; chinese context; hierarchical loyalty; loyalty programs ... See more keywords
Use it or lose it: point expiration and status demotion
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DOI: 10.1108/jsm-01-2020-0015
Abstract: Purpose In managing hierarchical loyalty programs (HLP), firms often use a reward point expiration and status demotion policy to reduce financial liability and to encourage repeat purchases. This study aims to examine how point expiration… read more here.
Keywords: status; status demotion; point expiration; point ... See more keywords
Spillover Effects of Status Demotion on Customer Reactions to Loyalty Reward Promotions: The Role of Need for Status and Exclusivity
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DOI: 10.1177/0047287518807576
Abstract: Prior research demonstrates that status demotion in the loyalty reward program heightens negative emotions, particularly when demotion is due to changes in company policies. In this research, we argue that such negative emotions are likely… read more here.
Keywords: status; status demotion; loyalty reward; spillover effects ... See more keywords