People of Lower Social Status Are More Sensitive to Hedonic Product Information—Electrophysiological Evidence From an ERP Study
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DOI: 10.3389/fnhum.2019.00147
Abstract: Consumer psychology research has shown that individuals of different social statuses have distinctive purchase intentions for different products. Individuals of a high social status will simultaneously measure the symbolic status meaning and utilitarian value of… read more here.
Keywords: status; status sensitive; information; product ... See more keywords