Articles with "stereotypes advertisements" as a keyword



Photo by fotosushi from unsplash

Gender stereotypes in advertisements for male politicians: longitudinal evidence from Greece

Sign Up to like & get
recommendations!
Published in 2018 at "International Review on Public and Nonprofit Marketing"

DOI: 10.1007/s12208-018-0202-x

Abstract: The present study employs a longitudinal approach in order to investigate the use of gender stereotypes in print political advertisements for male candidates for parliamentary seats in Greece. For the purpose of the research, a… read more here.

Keywords: stereotypes advertisements; gender; advertisements male; gender stereotypes ... See more keywords