Ambivalent Stereotypes and Persuasion: Attitudinal Effects of Warmth vs. Competence Ascribed to Message Sources
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DOI: 10.3389/fpsyg.2021.782480
Abstract: The stereotype content model (Fiske et al., 2002) defines warmth and competence as basic dimensions of social judgment, with warmth often dominating perceptions; it also states that many group-related stereotypes are ambivalent, featuring high levels… read more here.
Keywords: message; competence; stereotypes persuasion; persuasion attitudinal ... See more keywords