The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices
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DOI: 10.1007/s11573-021-01044-x
Abstract: With increasing volumes of customer reviews, ‘helpfulness’ features have been established by many online platforms as decision-aids for consumers to cope with potential information overload. In this study, we offer a differentiated perspective on the… read more here.
Keywords: online reviews; review; helpfulness; stick online ... See more keywords