Is fresh food shopping sticky to retail channels and online platforms? Evidence and implications in the digital era
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DOI: 10.1002/agr.21589
Abstract: Using home‐scan data set from Kantar Worldpanel, we conduct an empirical study on Chinese urban consumer shopping behavior from online and offline channels, using yogurt as an example. Results confirm the advantages of E‐commerce relative… read more here.
Keywords: shopping; sticky retail; shopping sticky; evidence ... See more keywords