De-stigmatizing the "win-win:" making sustainable consumption sustainable.
Sign Up to like & getrecommendations! Published in 2022 at "Current opinion in psychology"
DOI: 10.1016/j.copsyc.2022.101336
Abstract: In this article, we review research on the discrepancy between consumers' high self-reported interest in sustainable products and these products' poor performance in the marketplace. We offer theoretically derived reasons for why framing sustainable products… read more here.
Keywords: framing sustainable; sustainable consumption; stigmatizing win; win win ... See more keywords