Stimulating unconscious processes with metaphors and narrative
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DOI: 10.1080/00029157.2021.2019670
Abstract: ABSTRACT Metaphors, analogies, fairy tales, parables, myths, aphorisms, anecdotes, stories are effective communication tools used for educational, suggestive and persuasive purposes. They are part of pragmatic and strategic communication with the intent to convey values,… read more here.
Keywords: tools used; stimulating unconscious; processes metaphors; communication ... See more keywords