Making the right stopover destination choice: The effect of assessment orientation on attitudinal stopover destination loyalty
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DOI: 10.1016/j.jhtm.2021.04.008
Abstract: Abstract This study investigates the interaction effect between previous stopover visitation and assessment orientation on destination loyalty. Using a quasi-experiment, benefiting from a sample of 200 travelers with a self-reported stopover experience in Dubai, it… read more here.
Keywords: destination loyalty; stopover destination; assessment orientation; destination ... See more keywords