Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand
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DOI: 10.1016/j.jretconser.2017.07.002
Abstract: This research shows that consumers' relationship to terroir store brand, measured through attachment and two facets of brand loyalty (attitudinal and behavioral) is respectively influenced by their perceptions of the product, retailer and store. More… read more here.
Keywords: store brand; retailer; brand; consumers relationship ... See more keywords
Developing in-store brand strategies and relational expression through sales promotions
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DOI: 10.1016/j.jretconser.2018.11.020
Abstract: This paper explores in-store sales promotion as a tool for manufacturers in developing in-store relationships with consumers. Our empirical application in the ice cream category examines the effects of sales promotions (non-monetary vs. monetary) on… read more here.
Keywords: expression; store brand; developing store; brand ... See more keywords