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Published in 2021 at "International Journal of Production Research"
DOI: 10.1080/00207543.2021.1901154
Abstract: The private label literature assumes that store brands (SBs) are of lower quality than competing national brands (NBs). To contest this notion, this paper examines the quality competition between a...
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Keywords:
quality competition;
competition national;
store brands;
national store ... See more keywords