Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food
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DOI: 10.3390/app11156692
Abstract: Building a unique USP sales argument (unique selling proposition) through various forms of in-store communication comes to the fore in a challenging competitive environment. Scent as a means to influence the purchase of goods or… read more here.
Keywords: consumer neuroscience; impact; food; store communication ... See more keywords