Examining the role of store design on consumers’ cross-sectional perceptions of retail brand loyalty
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DOI: 10.1016/j.jretconser.2017.06.001
Abstract: Abstract This paper compares new and established store design prototypes of the same retailer to examine the role of consumers’ cross-sectional perceptions of retail brand loyalty. In-store surveys were administered to capture consumers’ store-level perceptions… read more here.
Keywords: retail brand; store; brand loyalty; store design ... See more keywords