Digital Coupon Promotion and Inventory Strategies of Omnichannel Brands
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DOI: 10.3390/axioms12010029
Abstract: This paper investigates when an omnichannel brand should offer digital coupons in the online and buy-online-and-pick-up-in-store (BOPS) channels and, if so, the joint decision of coupon face value and store inventory. The impact of a… read more here.
Keywords: store inventory; coupon promotion; coupon; digital coupon ... See more keywords