An investigation into the link between consumer's product involvement and store loyalty: The roles of shopping value goals and information search as the mediating factors
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DOI: 10.1016/j.jretconser.2019.101933
Abstract: This research proposes a theoretical model explaining the roles of multiple mediating factors – product quality, service quality, and information search –in the association between product involvement and store loyalty. The extant literature has examined… read more here.
Keywords: product involvement; product; information search; involvement ... See more keywords
ANTECEDENTS OF STORE LOYALTY: AN INVESTIGATION OF THE KENYAN SUPERMARKET INDUSTRY.
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DOI: 10.21474/ijar01/5049
Abstract: Dr. Ogutu Robert Peter 1 and Dr. Busolo Hillary Oundo 2 . 1. Geothermal Development Company, Kenya. 2. Department of Curriculum, Instruction and Educational Media, School of Education, Moi University, Kenya. ...................................................................................................................... Manuscript Info Abstract… read more here.
Keywords: investigation kenyan; antecedents store; supermarket industry; loyalty investigation ... See more keywords