How location-based advertising elicits in-store purchase
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DOI: 10.1108/jsm-03-2018-0083
Abstract: Purpose This paper aims to investigate how location-based advertising (LBA) elicits in-store purchase intention. To deepen the understanding of LBA’s effect on consumers’ purchase decision, the research examines the role of consumers’ time consciousness in… read more here.
Keywords: intention; lba; purchase; store purchase ... See more keywords