A systematic framework of predicting customer revisit with in-store sensors
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DOI: 10.1007/s10115-019-01373-y
Abstract: Recently, there is a growing number of off-line stores that are willing to conduct customer behavior analysis. In particular, predicting revisit intention is of prime importance, because converting first-time visitors to loyal customers is very… read more here.
Keywords: systematic framework; revisit; store sensors; customer ... See more keywords