Resale pricing in franchised stores: A franchisor perspective
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DOI: 10.1016/j.jretconser.2018.03.008
Abstract: How resale prices in franchising are determined is of particular interest to franchisors and franchisees, as well as researchers, due to their links with customer attraction, chain uniformity, franchisor know-how, franchisee autonomy and legal dimensions.… read more here.
Keywords: resale; pricing franchised; franchise chains; resale pricing ... See more keywords