Stories and stakeholders: how to explore the paradox of commercialism in sports
Sign Up to like & getrecommendations! Published in 2018 at "Sport in Society"
DOI: 10.1080/17430437.2017.1284810
Abstract: Abstract In sports, nostalgic views on ‘the beauty of the game’ often clash with commercial interventions to make it fit the global sport media complex. This phenomenon also known as ‘the paradox of commercialism’, presents… read more here.
Keywords: commercialism; stories stakeholders; stakeholders explore; explore paradox ... See more keywords