Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh
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DOI: 10.1016/j.indmarman.2020.06.003
Abstract: Abstract The formulation of strategic alliance by commercial, social and government organizations has potential to simultaneously achieve market related success and develop solution to social problems. Social innovation that leads to positive changes in society… read more here.
Keywords: strategic alliance; value creation; social innovation;
Applying fuzzy LinPreRa cognitive map to evaluate strategic alliance partnerships for outlying island duty-free shop
Sign Up to like & getrecommendations! Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-09-2018-0339
Abstract: Purpose The purpose of this paper is to apply a fuzzy LinPreRa cognitive map to evaluate the interaction and importance of factors affecting the development of strategic alliance partnerships between the outlying island duty-free shops… read more here.
Keywords: alliance partnerships; cognitive map; strategic alliance; fuzzy linprera ... See more keywords
Application of AHP in partner selection for innovation in strategic alliances
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DOI: 10.1504/ijbir.2019.10023207
Abstract: The success of a strategic alliance depends upon factors like complementarity and compatibility among partner firms. A systematic assessment of the target firms by the alliance-initiating firm in terms of these two partner traits can… read more here.
Keywords: partner selection; strategic alliance; innovation; alliance ... See more keywords
Digital Leadership Impacts on Developing Dynamic Capability and Strategic Alliance Based on Market Orientation
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DOI: 10.17512/pjms.2019.19.2.24
Abstract: The in-depth study on the role of leadership especially digital leadership on the creation of strategic alliance and dynamic capability has not being explored. Hence, the purpose of this paper is to examine what are… read more here.
Keywords: market orientation; digital leadership; strategic alliance; leadership ... See more keywords
How do MNEs shape their international strategic alliances to facilitate higher alliance performance? Absorptive capacity as an antecedent
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DOI: 10.3389/fpsyg.2022.955117
Abstract: The international strategic alliance in international marketing is international social network to realize superior performance. This requires firms to increasingly consolidate international relationship with foreign partners. Knowledge acquisition and integration by absorptive capacity (AC) as… read more here.
Keywords: absorptive capacity; strategic alliance; capacity antecedent; international strategic ... See more keywords