Effect of Strategic Marketing on Sustainable Business Performance–A Study of Pharmaceutical Industries in India
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DOI: 10.5530/ijper.53.1.4
Abstract: Background: Concern over sustainability awakened firms to take responsive strategies and propagate sustainability. The present study tries to enumerate the role of strategic marketing orientation classified as market-orientation and innovation orientation on sustainability in business… read more here.
Keywords: performance; orientation; business performance; strategic marketing ... See more keywords