Feasibility and Strategic Value of Pay-What-You-Want Pricing Under Different Market Structures
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DOI: 10.1177/21582440251345713
Abstract: The literature has always examined the feasibility of PWYW pricing under a single market structure and has paid less attention to the strategic value of PWYW pricing. These studies have focused on consumers’ payment decisions… read more here.
Keywords: market structures; pwyw pricing; strategic value; market ... See more keywords