Marketing strategies in the age of COVID ‐19: An Attitude, Belief, Context Approach
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DOI: 10.1111/fcsr.12477
Abstract: As the COVID-19 pandemic has severely affected the restaurant industry, the authors sought to test the effects of restaurant image on advocacy and willingness to pay premium prices. Data were collected using a questionnaire survey… read more here.
Keywords: marketing strategies; strategies age; age covid; covid attitude ... See more keywords