Pricing Strategies in the Italian Retail Sector: The Case of Pasta
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DOI: 10.3390/socsci8040113
Abstract: In the last years, Italian food retailing has experienced some developments related to rising concentration levels, heterogeneous distribution along the country of the different outlet categories, and an increase of products sold as private brand… read more here.
Keywords: pasta; price promotions; strategies italian; price rigidity ... See more keywords