Strategies for new product diffusion: Whom and how to target?
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DOI: 10.1016/j.jbusres.2017.10.010
Abstract: This paper examines the promotional strategies for new product diffusion by leveraging peer effects among consumers. Previous studies have offered conflicting recommendations on whom to target (e.g., influentials, susceptibles, or unsusceptibles) with respect to new… read more here.
Keywords: new product; product diffusion; target; strategies new ... See more keywords
Old Strategies and New Perspectives in Modulating the Endocannabinoid System
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DOI: 10.2174/1573407214666180627144214
Abstract: Endocannabinoid System (ES) has gained over the years a leading position in scientific research thanks to its involvement in numerous patho/physiological conditions. Accordingly, its main components, such as receptors, enzymes and mediators, have become important… read more here.
Keywords: new perspectives; strategies new; endocannabinoid; endocannabinoid system ... See more keywords