Effects of pricing strategies and product quality on private label and national brand performance
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DOI: 10.1016/j.jretconser.2016.01.012
Abstract: Using product test ratings and panel data from more than 35,000 participating households in Germany, this study addresses the impacts of price, quality, and promotion shares on the market shares of different products, including national… read more here.
Keywords: pricing strategies; product; product quality; strategies product ... See more keywords