The Role of Marketing Strategies in Successful Disruptive Technologies
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Innovation and Technology Management"
DOI: 10.1142/s021987701750016x
Abstract: A disruptive technology (DT) is defined as an emerging technology whose arrival in the marketplace signifies the eventual displacement of the dominant technology in that sector. A potential DT can also facilitate the creation of… read more here.
Keywords: role marketing; marketing strategies; strategies successful; marketing ... See more keywords
Eight Key Strategies for Successful Robotic Heart Startups
Sign Up to like & getrecommendations! Published in 2020 at "Innovations: Technology and Techniques in Cardiothoracic and Vascular Surgery"
DOI: 10.1177/1556984520920736
Abstract: Corresponding Author: Daniel M. Bethencourt, Cardiac Surgery, MemorialCare, Orange Coast Medical Center, Fountain Valley, CA, USA. Email: dmbcourt@ gmail. com Innovations 2020, Vol. 15(3) 195–197 © The Author(s) 2020 Article reuse guidelines: sagepub. com/ journalspermissions… read more here.
Keywords: key strategies; eight key; robotic heart; strategies successful ... See more keywords