B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics
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DOI: 10.1016/j.indmarman.2019.03.001
Abstract: Abstract The objective of this research is to increase understanding about B2B company-led user engagement on social media content. Building on hierarchy-of-effects (HoE) theory, we explore how the world’s leading B2B companies use content objectives… read more here.
Keywords: social media; objectives strategies; b2b; media content ... See more keywords
Evaluation Strategies and Tactics of immigration Issues in Social Media Discourse
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DOI: 10.21659/rupkatha.v12n6.29
Abstract: The article is aimed at studying the main evaluation strategies and tactics through contextual analysis of immigration problems in the British social media discourse. The article considers evaluation as a cognitive-pragmatic phenomenon and identifies it… read more here.
Keywords: media discourse; evaluation; evaluation strategies; strategies tactics ... See more keywords
Legitimation strategies and tactics in corporate discourse
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DOI: 10.24147/2413-6182.2020.7(2).365-376
Abstract: This article proposes a typology of strategies and tactics of legitimation. The linguistic interpretation of the concepts of “legitimacy” and “legitimation”, developed in the article, is based on the following theoretical sources: on the notions… read more here.
Keywords: article; legitimation; strategy; strategies tactics ... See more keywords