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   Articles with "strategy branded" as a keyword



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Content marketing strategy of branded YouTube channels

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recommendations! Published in 2020 at "Journal of Media Business Studies"

DOI: 10.1080/16522354.2020.1783130

Abstract: ABSTRACT As content marketing becomes a viable approach to build brands and connect with consumers, this study assessed top brands’ content marketing strategy on branded YouTube channels via content analysis. Using a consumer engagement conceptual… read more here.

Keywords: marketing strategy; content marketing; strategy branded; strategy ... See more keywords