Femvertising as a media strategy to increase self-esteem of adolescents: An experiment in India
Sign Up to like & getrecommendations! Published in 2020 at "Children and Youth Services Review"
DOI: 10.1016/j.childyouth.2020.104965
Abstract: Abstract The new trend of pro-woman, counterstereotype advertisements termed ‘femvertising’ is gaining popularity and social acceptance. Social cognitive theory postulates that children learn from social experiences including those from media by identifying with other individuals,… read more here.
Keywords: increase self; strategy increase; femvertising media; experiment india ... See more keywords
Priming creativity as a strategy to increase creative performance by facilitating the activation and use of remote associations
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Experimental Social Psychology"
DOI: 10.1016/j.jesp.2016.06.010
Abstract: Abstract Attempts at idea generation often produce outputs that are marked by restricted creativity. This lack of originality is often due to responses being tethered to recently activated knowledge and salient examples. The current research… read more here.
Keywords: creativity strategy; strategy increase; creativity; performance ... See more keywords
A Combination of Swirl Ratio and Injection Strategy to Increase Engine Efficiency
Sign Up to like & getrecommendations! Published in 2017 at "SAE International journal of engines"
DOI: 10.4271/2017-01-0722
Abstract: The support of GM Global R&D and the Spanish Ministry of Economy and Competitiveness (TRA2014-58870-R,) is greatly acknowledged. read more here.
Keywords: injection strategy; increase engine; strategy increase; swirl ratio ... See more keywords