The role of business analytics in supporting strategy processes: Opportunities and limitations
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DOI: 10.1080/01605682.2018.1475104
Abstract: Abstract Many organisations consider business analytics to be a key organisational capability. To date, there is little evidence on how organisations have included analytics at the heart of their strategy processes. This paper addresses this… read more here.
Keywords: strategy processes; business; business analytics; role business ... See more keywords