LAUSR

Streaming apps: What consumers value

Sign Up to like & get
recommendations!
1 Published in 2017 at "Journal of Retailing and Consumer Services"

DOI: 10.1016/j.jretconser.2017.04.006

Abstract: Streaming apps are increasingly mainstream but little research exists about how users value them. This study fills that research gap by examining effects of perceived consumption values and self-identity related to streaming apps on likelihood… read more here.

Keywords: streaming apps; apps consumers; consumers value; consumption values ... See more keywords