Research on the Impact of the Strength of Channel Conflict on Cross-Channel Integration: The Mediating Effect of Channel Fluency and Stability
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DOI: 10.3389/fpsyg.2022.928231
Abstract: Based on event system theory, we explore the effect of the strength of channel conflict on cross-channel integration from the perspective of manufacturers, and then analyzes the mediating effect of channel fluency and channel stability.… read more here.
Keywords: channel integration; strength channel; cross channel; channel ... See more keywords