An evolutionary stable strategy for retailers selling complementary goods subject to indirect network externalities
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DOI: 10.1016/j.econmod.2016.12.021
Abstract: A two-population evolutionary game model is constructed for retailers and used to investigate the effect of indirect network externalities (INEs) and product complementarity on the strategic choice of marketing objective of the retailers. The results… read more here.
Keywords: marketing objective; network externalities; strategy; indirect network ... See more keywords