Transfer of electronic commerce trust between physical and virtual environments: experimental effects of structural assurance and situational normality
Sign Up to like & getrecommendations! Published in 2019 at "Electronic Commerce Research"
DOI: 10.1007/s10660-018-9305-z
Abstract: Although there is a considerable body of empirical evidence on the subject of electronic commerce trust, most of it is correlational evidence based on field surveys, and very little attention has been given to causal… read more here.
Keywords: trust; situational normality; electronic commerce; structural assurance ... See more keywords