“Define Yourself. . . #EXSTpride”: Exploring an Organizational Hashtag Through the Structurational Model of Identification
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DOI: 10.1177/08933189221095597
Abstract: Recent studies have established a relationship between social media use and organizational identification, but scholars have yet to understand how communication through social media might foster individuals’ identification. To fill that gap, I use structuration… read more here.
Keywords: organizational hashtag; model identification; identification; structurational model ... See more keywords