Sign Up to like & get
recommendations!
1
Published in 2022 at "Journal of Marketing Education"
DOI: 10.1177/02734753221083220
Abstract: In this article, we examine the linkage between students’ game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, we discover four clusters of students…
read more here.
Keywords:
gamification;
playing motivations;
students game;
gamification elements ... See more keywords